Q3. Evaluation

What kind of media institution might distribute your product?

H Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico. They have more than 80 influential media brands spanning across a wide range of interests, Bauer has more market leading brands across a wider breadth of markets than any other media owner.

I have chosen to use Bauer as the company to publish my music magazine as they are one of the largest publishing companies in Europe. Bauer is a specialist in publishing in many different markets, so they have the capability to a draw in an audience. As Bauer is such a large company and already publish big music magazines such as Kerrang and Q they would be a great company to publish my magazine as it would be a big name magazine. The price of my magazine would be around £3.50, I have chosen this price as the magazine will be monthly, so due to the amount of content in the magazine the price will have to be quite high, so I decided to choose £3.50. The magazine will be around 150 to 200 pages, again I have a lot of pages due to the fact that it is a monthly magazine, so  a lot of information will be put in the magazine. My magazine will offer something different to the audience and market. The genre of the magazine will make it very popular as it is a cross between the popular genres of pop and hip hop, the magazine will be a cross between Q and VIBE, these are both very popular magazines, and mine will offer something different. My magazine will be distributed the same as other popular magazines, they will be available to buy in book stores, supermarkets, and newsagents. There will also be the option to buy the magazine online using the magazines and the Bauer website.