Audience research

After having looked at UK tribes I have decided on an audience for my magazine. The genre of my magazine will be pop/hip hop, so the audience for my magazine will have to match that as otherwise the magazine will not sell. I have looked through several different possible audiences on UK tribes and I have decided that the audience for my magazine will be both urban and mainstream. I have chose these because they are the kind of people that like the genre I have chosen for my magazine. I have also looked at VIBE magazine which is a magazine that mine will be like as the genre is kind of the same, and the audience for that is urban, so I have decided to also use that audience as well as mainstream as they will also like that kind of music and the pop side of the magazine as well.

For the age of my magazine I was thinking around 16-24 year olds, I was thinking this as that is the kind of age range that will be listening to the kind of music in my magazine, so they will be more likely to buy the magazine. These groups of people are the most likely to like the genre of my magazine. As they are quite young as well they don't need to worry about buying other things such as food and looking after kids, this means that they will have more money to spend on things they want, such as magazines.

Mainstream groups have alternative/trendy lifestyles and like 'chart topping music'. Big brand sportswear and high street fashion predominates with mainstream groups. They regularly watch TV and listen to the radio.

Urban groups like urban fashion and urban music, which is the most pervasive and influential genre in popular music, topping the charts around the world and sound-tracking the lives of many different groups. The core group members are mostly influenced by what is around them in their urban environments, in clubs and on social networks, such as Youtube and Facebook.

For the genre of my magazine I want to be able to create a magazine that will satisfy both of the needs of the two groups. The mainstream groups like popular chart music and as the urban music is becoming one of the biggest chart topping genres in the world the two fit together nicely, I think that the two can be put into a magazine as I think that it would be quite easy as the two fit together well. The genre of my magazine is a little bit based on the kind of music played on the radio station capital. The station play different kinds of music, they play urban, pop, and like mainstream music, so I would like to take the kind of music that is played on the radio station and use it to make my magazine. Capital is a popular radio station so I think that my magazine could be as well.